This chapter provided a brief summary of issues that might need to be considered when a coalition begins fundraising. Many of these issues are present in any effort by NGOs to raise funds from donors, but they have slightly different implications when the proposal must be developed and presented on behalf of a group.
Specifying the work that the coalition will be funded to take on as opposed to individual members, assessing the level of funding that is plausible, and determining who is best-placed to approach donors all present challenges. Deciding the extent to which coalition funding supports costs of central administration rather than being disbursed to members is also very important.
As with so many aspects of coalition work, it is the trust between members that will stop anxieties about money from manifesting as problems.
“It makes sense that the biggest campaigns, particularly the biggest international campaigns, could only be waged effectively by coalitions. After all, there are few, if any, individual organisations that have the resources, range of approaches and reach that are required to operate solo at this level.”
Brendan Cox, Campaigning for International Justice, p.34. May 201